Nike 50th Anniversary
Never Done Making History
In June of 1978, the Tennesse State Tigerbelles would become the first Nike athletes to beat a world record. This groundbreaking achievement was barely covered on the 12th page of the local newspaper and was forgotten by many.
To celebrate the Tigerbelles’ tenacious achievement for Nike’s 50th Anniversary, we created a memorial out of track spikes, something that will never fade away to ensure this story and these women are celebrated, and inspire the next generation of athletes who make history.
PASSING THE BATON TO THE FUTURE
The installation is currently displayed at the National Civil Rights Museum in Memphis, Tennessee, where visitors can learn about the Tigerbelles’ legacy and witness the magnitude of their feat first-hand. An Instagram Reel was also released by Nike to further amplify their story, a legacy to be seen and known for this generation and those to come.
The Tigerbelles are pioneers in their sport, ground-breaking athletes who showed us what it takes to make history.
Learn more at https://www.nike.com/in/a/never-done-making-history-tigerbelles
