Nike Run Club
Run Your Run
Across Nike’s Asia, Pacific and Latin America markets, young people love running. But running in these areas can be easy to fall out of love with.
As part of a larger campaign including a film and Nike Run Club Challenge, Nike produced OOH, in app, and website assets to encourage and celebrate the unique aspects of city running in Bangkok and Melbourne.
Turning the challenges of city running into a source of inspiration.
A variety of assets were created for retail, outdoor advertising, experiential events, paid online media and Nike’s digital channels. These included fun, social-specific wigglegrams that brought to life the key product benefits with hand-drawn illustrations.
These assets highlighted local run crews from Bangkok and Melbourne making the most of their cities’ running challenges in Nike’s three signature shoes for the season: Invincible 3, Infinity RN4 and Pegasus 40.
