Coca-Cola
Enjoy Forever
Coca-Cola creates 3 million metric tons of plastic waste annually.
In order to clean up their act, we created the first soda subscription: Coca-Cola Infinity.
TV Spot - Product Launch
Interactive
In the Coca-Cola app, users can manage their subscription, see the impact they’ve had on keeping bottles out of the ocean, set goals, and compete with friends.
Social
Out of Home
Strategist: Kofi Aidoo
Art Director: Austin Warnick
Copywriter: Matt Ostler
Animation: Harrison Brownell
DP/Colorist: Asher Huskinson
Producer: Rebekah Baker
Bottle Designer: Zachary Arnold